I am going to let you in on a little industry secret – real estate agents don’t hold open houses to sell YOUR home, they do it to get in front of NEW buyers!
However, nearly half (48%) of buyers use visiting open houses as a key part of their home search!
So, if we are going to sell your house – an open house might be an essential part of the process. Open houses aren’t just about browsing for buyers—they’re about making connections and finding the one! Here’s a list of pros and cons for deciding if holding an open house is right for you:
Pros:
- Easier to mass market one open house event
- Convenient for sellers to show a lot of people in a short window Buyers feel comfortable browsing at their own pace
- Other industry professionals are invited to share with their clients
Cons:
- Security concerns
- Lookie loos just wanting to see your home
- Open houses do not equal home sale
- No way to ensure buyers touring are financially qualified